Coffee That Puts the Earth First
Bold flavor, organic beans, and regenerative farming that restores the Earth with every sip.
At EarthFirst Organic™, we believe coffee should do more than wake you up—it should uplift people, nourish the planet, and fuel your potential. Sourced from women-led cooperatives in Tolima, Colombia, our beans are grown under Regenerative Organic Certified® and Fair Trade standards, then roasted with care for a clean, rich cup that connects farmers and drinkers, tradition and innovation, wellness and sustainability.
Why Regenerative Organic Certified® Matters
Regenerative Organic Certified® goes beyond organic — it rebuilds ecosystems.
Soil Health: Grown in living, nutrient-rich soil that captures carbon and restores fertility.
Farmer Empowerment: Fair wages, safe conditions, and community reinvestment.
Planet & Animal Welfare: Every bean supports biodiversity, protects local wildlife, and promotes humane treatment of farm animals for a truly regenerative future.
Money Back Guaranteed!
Optimal health and a
healthier planet, risk-free
We stand behind our products and proudly offer a 30-day money-back guarantee. If you're not satisfied with your EarthFirst Organic purchase, you can return it for a refund or exchange within 30 days of purchase. Our guarantee ensures that you can try our products risk-free!
Frequently Asked Questions?
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ROC™ + USDA Organic sourcing, women-led co-ops, and functional blends (Lion’s Mane, AB22) for a purpose-driven cup.
Loved by Coffee Drinkers Who Care
“I’ve been drinking coffee my whole adult life, but this is the first time I’ve felt good after my morning cup. EarthFirst ROC Coffee has this clean, rich flavor that doesn’t upset my stomach or give me jitters. Knowing it’s Regenerative Organic Certified makes it even better — it’s like I’m fueling my body and helping the planet with every sip.”
Sarah M.
“I switched to EarthFirst ROC Coffee because I wanted something that aligned with my values — and I’m hooked. It’s smooth, energizing, and I love that the beans come from farms that actually restore the soil instead of depleting it. It feels amazing to start my day with something that supports both wellness and regeneration.”
Jason L.
“This coffee has completely changed my morning routine. I used to rely on multiple cups just to get through the day, but with EarthFirst Lion’s Mane Coffee, one cup gives me clean energy and laser focus — no jitters, no crash. It’s smooth, earthy, and honestly tastes better knowing it’s Regenerative Organic Certified. My brain feels awake, not wired.”
Emily R.
Choose Your Ritual
ROC Coffee Pour Overs
Best Match For: Slow ritual, pure experience
Why It’s Perfect:
Experience the art of pour-over brewing made simple.
Each compostable filter is filled with Regenerative Organic Certified® ground coffee, creating a handcrafted, café-quality brew right in your mug.
Ideal For:
Coffee lovers who savor slow mornings, mindful moments, or the satisfaction of a perfect, purposeful pour.
ROC Coffee Sachets
Best Match For: On-the-go convenience
Why It’s Perfect:
Enjoy barista-quality coffee anywhere — no equipment required.
Each sachet delivers smooth, antioxidant-rich ROC coffee in a travel-ready, recyclable outer pack with compostable inner filter. Just pour, dunk, soak, and sip.
Ideal For:
Travelers, busy mornings, or anyone who wants a clean, regenerative cup with zero hassle.
ROC Lion’s Mane Coffee
Best Match For: When you need a brain boost and focus support
Why It’s Perfect:
A powerful fusion of Regenerative Organic Certified® coffee and ROC Lion’s Mane mushrooms, designed to fuel your mind without the crash.
Supports mental clarity, focus, and clean, sustained energy through nature’s most intelligent pairing — coffee and mushrooms grown in regenerative soil.
Ideal For:
Morning meetings, creative sessions, or anyone seeking sharper focus and balanced energy throughout the day.
Medium-Dark Roast (Ground or Whole Bean)
Best Match For: Your daily morning ritual
Why It’s Perfect:
Smooth, balanced, and regenerative — this is your everyday coffee, elevated.
Our Medium-Dark Roast is crafted from Regenerative Organic Certified® beans grown in the mountains of Tolima, Colombia, delivering a full-bodied cup with floral notes, medium acidity, and a bold finish.
Ideal For:
Those who crave a consistent, high-quality brew that supports soil health, farmer fairness, and planet-friendly practices — one cup at a time.
Choose Your Ritual
Your Routine
Best Match
Why It's Perfect
Daily morning ritual
Medium-Dark Roast
(Ground or Whole Bean)
Smooth, balanced, regenerative coffee for your everyday cup
Brain boost & focus
ROC Lion’s Mane Coffee
Lion’s Mane + coffee synergy for mental clarity and clean energy
On-the-go convenience
Coffee Sachets
Single-serve organic coffee — just add hot water, anywhere
Slow ritual, pure experience
Pour Overs
Handcrafted, barista-quality experience made simple
From the Mountains of Tolima, Colombia
Our Regenerative Organic Certified® coffee is sourced from ASAPROFUCAL, a cooperative of 94 smallholder farmers in Chaparral, Tolima. Grown between 1,600–2,100 meters, their Caturro, Pink Bourbon, and Red Bourbon varietals are hand-harvested and renowned for floral notes, medium acidity, and a bold, smooth body.
Every batch is manually harvested, fermented naturally for 24–30 hours, double-washed, and sun-dried for up to 20 days, preserving flavor and purity while respecting the environment.
Since 2018, the farmers have partnered with Multicoop to strengthen sustainability and community development—from improving water management and fermentation practices to co-financing a new wet mill facility and building the cooperative’s first headquarters.
Their dedication to regenerative farming and fair partnerships ensures that every cup of EarthFirst coffee uplifts people, soil, and planet.